ABOUT SUNNII.
The brands people can’t stop thinking
about aren’t accidents. They’re built.
Quality is not the core problem — it’s that your product fall short on a brand that make people stop, feel, and remember.
That’s the gap Sunnii exists to close.
From identity to campaign, every engagement is rooted in psychology, built for results, and designed to make your brand impossible to ignore.
Most studios start with how a brand looks.
We start with how it makes people feel, because feeling emotions is what the brain actually remembers and recalls.
That's the whole method behind Sunnii: positioning and buyer psychology, translated into design that doesn't just get seen. It registers, sticks, and gets recalled at the moment it matters.
The story behind the name
Sunnii comes from Grace's Korean name, Sung Min.
A name about identity, and about becoming.
In July 2023, a month after Grace graduated from the University of Toronto, her family home in Waterloo burned down. She lost everything she owned.
With nothing left to lose, she moved to Toronto to chase something she couldn't yet name. What took shape was Sunnii, a studio built on the two halves of who she is: a psychology mind and a designer's eye, working as one.
In 2024, she put it to the test on Hanok Studio, a premium Korean tattoo studio launching from the ground up. In under a year, the brand grew to 316K+ followers and 627K+ content views.
Sunnii is built the way Grace rebuilt her own life: from nothing, with intention, into something made to last.
We design from
the inside out.
We start with psychology. How your audience
thinks, what they feel, what makes them stay.
We build for founders
who are ready.
Not every brand is ready for this level of intentionality. We work with the ones who are.
The work has
to perform.
Beautiful and effective aren't in conflict.
We refuse to choose between them.
