Selected Work.

Hanok Studio.

Hanok Studio.

Full brand identity, social media management, and
content strategy that built Toronto's most elevated tattoo
studio from the ground up.0 to 4,000 followers and
627K views in one year.

Full brand identity, social media management, and content strategy that built Toronto's most elevated tattoo studio from the ground up.0 to 4,000 followers and 627K views in one year.

View Project

View Eye Care.

View Eye Care.

Complete brand identity rebuild for one of Toronto's leading
optometry practices — designed to convert a high-traffic
digital presence into a premium patient acquisition system.

Complete brand identity rebuild for one of Toronto's leading optometry practices — designed to convert a high-traffic digital presence into a premium patient acquisition system.

View On 7.

SUBBRAND OF VIEW EYE CARE

View On 7.

SUBBRAND OF VIEW EYE CARE

Independent optical boutique of View Eye Care,
carrying the world's most exclusive eyewear labels
with no storefront, no ecom, and no foot traffic.
We built a brand presence that made the exclusivity do the selling.

Independent optical boutique of View Eye Care,
carrying the world's most exclusive eyewear labels
with no storefront, no ecom, and no foot traffic.
We built a brand presence that made the exclusivity do the selling.

Knorr x Union Station.

Knorr x Union Station.

Full creative direction for a live brand activation at one of
Canada's busiest transit hubs, built to stop commuters
mid-stride and move 5,000 product samples in a single day.

Full creative direction for a live brand activation at one of Canada's busiest transit hubs, built to stop commuters mid-stride and move 5,000 product samples
in a single day.

Nissan x Vancouver
Fully Charged EV Show

Nissan x Vancouver
Fully Charged EV Show

Creative direction and spatial design for Nissan's activation
at North America's largest EV event, a brand environment
that generated 269 leads against a target of 100.

Creative direction and spatial design for Nissan's activation at North America's largest EV event, a brand environment that generated 269 leads against
a target of 100.

Amazon Prime x Forget-Me-Not Holiday Pop Up

Amazon Prime x Forget-Me-Not Holiday Pop Up

Bespoke icon system and complete visual environment for
a one-day holiday pop-up. 6 book-to-screen universes
unified under a single brand experience.

Bespoke icon system and complete visual environment for a one-day holiday pop-up. 6 book-to-screen universes unified under a single brand experience.

Corner Shop 180

Corner Shop 180

Concept project.
Four shopping bag designs for a London grocery store
spanning four distinct verticals: grocery, café, wine bar,
and bakery. Each with its own identity, unified under one brand.

Concept project.
Four shopping bag designs for a London grocery store
spanning four distinct verticals: grocery, café, wine bar, and bakery.Each with its own identity,
unified under one brand.