Selina Waxman

Selina Waxman is a Toronto-based abstract artist whose work sits between memory, emotion, landscape, and human connection.

With over 40 artworks curated and sold, Selina needed more than a portfolio. Because for a large scale artist, the website isn’t a resume. It’s the first room of the exhibition. We needed to build her a brand world.

Every design decision came directly from who she is and the paintings themselves. Colour palettes pulled from her canvases, textures displayed through close-up shots, process videos that humanize the work happening behind the scenes. Every aspect of her site is a tangible part of her that can be felt.