Knorr x Union Station

A group of five smiling employees in green uniforms working at a Knorr food stand at an indoor location, holding small containers of a food product, with various promotional signs and food images displayed.

CLIENT:
KNORR CANADA

INDUSTRY:
FOOD & BEVERAGE

YEAR:
2024

SERVICES:
CREATIVE DIRECTION 
GRAPHIC DESIGN

SERVICES:
CREATIVE DIRECTION 
GRAPHIC DESIGN
SET DESIGN
KEY VISUALS


SET DESIGN
KEY VISUALS

Three Knorr instant rice and meal cups: Mexican Rice & Beans, Three Cheese Mushroom Risotto, and Chicken Fried Rice, each with branded packaging and food visuals.

THE BRIEF

Knorr was launching three new rice cup flavours into a market of busy commuters who don't stop. The activation needed to earn attention in under three seconds, at Union Station, one of Canada's highest-traffic transit hubs, during peak commute.

Sunnii Studios created the creative execution, designing and formatting the activation graphics, QR code integration, digital signage, and the complete visual environment of the stand. Every visual decision was built around one thing: stopping someone mid-stride.

Three cups of Knorr flavored rice and noodle dishes: Mexican Rice & Beans, Three Cheese Mushroom Risotto, and Chicken Fried Rice, with green and orange packaging design.

THE BRIEF

Knorr was launching three new rice cup flavours into a market of busy commuters who don't stop. The activation needed to earn attention in under three seconds,
at Union Station, one of Canada's highest-traffic transit hubs, during peak commute.

Sunnii Studios created
the full creative execution, designing the activation graphics, QR code integration, digital signage, and the complete visual environment of the stand. Every visual decision was built around one thing: stopping someone mid-stride.

Union Station digital signs designed by Sunnii Studios.

Activation Results

5,000

Product Samples Distributed

16,000+

Engagements

3,000

Coupons in commuter’s hands

Brought in as lead creative designer, Sunnii Studios was responsible for the full visual system, from initial concept through to final production files.

5,000 product samples distributed. 3,000 coupons in commuters' hands. 16,000+ engagements in a single activation day.

Built around a single psychological principle: pattern interruption. In an environment where commuters are tuned out, the work had to earn attention before it could earn a sale. It did.