View Eye Care
CLIENT:
VIEW EYE CAREINDUSTRY:
OPTOMETRY & OPTICALYEAR:
2025/2026SERVICES:
BRAND STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
WEB DESIGNCAMPAIGN STRATEGY
GRAPHIC DESIGN
KEY VISUALS
About View Eye Care
View Eye Care is one of Toronto's leading optometry practices, on the 7th floor of Bloor Street West in the heart of Yorkville. Sixteen years of practice, over 1,250 Google reviews, a reputation built on expertise and care.
The practice had everything, except a brand that showed it.
The identity didn't reflect any of it. Not the clinic, not the calibre of the team, not the address. And with no street-level presence on one of the busiest, most expensive corridors in the city, the brand wasn't a marketing asset. It was their only front door.
Sunnii was brought in to rebuild it.
The problem was never aesthetic.
It was conversion.
The traffic was already there. People were finding View Eye Care and leaving without booking. The brand gave them no reason to stay.
A 7th-floor clinic has no foot traffic, no signage, no window to stop a passerby.
Every patient who walks through the door walks through the website first.
That changes what an identity has to do.
With no storefront to make the first impression, the brand has to make it instead, and make it in seconds.
So the brief was clear. Build a brand that turns a search result into a patient.
One that signals premium care on first contact, earns trust immediately, and makes the person who finds them online feel like they've already found the right place.
View On 7
SUB BRANDThe system extends further. View on 7, the practice's eyewear line, is in production now, carrying the same brand world into product and retail.
VEC Website is
Currently in Production.
The View Eye Care website is currently in production.
If this is the level of work you've been looking for,
we're accepting new clients — get in touch.
VEC Website is
Currently in Production.
If this is the level of work you've been looking for,
we're accepting new clients,
get in touch.