View On 7
CLIENT:
VIEW ON 7 SUBBRAND
VIEW EYE CAREINDUSTRY:
OPTOMETRY & OPTICALYEAR:
2025/2026SERVICES:
BRAND STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
WEB DESIGNSERVICES:
CREATIVE DIRECTION
GRAPHIC DESIGN
SET DESIGN
KEY VISUALS
CAMPAIGN STRATEGY
GRAPHIC DESIGN
KEY VISUALS
View On 7
When a practice has spent 16 years earning trust, its products inherit the standard. View on 7 is the eyewear line for View Eye Care, and it carries the same brand world from the exam room to the shelf.
The challenge is continuity. A line extension can't feel bolted on. It has to read as the same brand, elevated for product and retail, so a patient who knows the practice recognizes the eyewear instantly, and a new customer feels the years of credibility behind it without being told.
We're building the brand identity and the website now, extending the View Eye Care system into a world of its own without breaking from the parent. One brand family, one standard, two front doors.
Full case study at launch. If this is the level of work you've been looking for, we're accepting a limited number of new clients.
Email Campaign
Archive On 7
Sprint Optical Sale
V07 Website is
Currently in Production.
VEC Website is
Currently in Production.
The View On 7 website is currently in production.
If this is the level of work you've been looking for,
we're accepting new clients — get in touch.
If this is the level of work you've been looking for,
we're accepting new clients,
get in touch.