Nissan

CLIENT:
NISSAN

INDUSTRY:
AUTOMOTIVE

YEAR:
2024


SET DESIGN
KEY VISUALS

SERVICES:
CREATIVE DIRECTION 
GRAPHIC DESIGN

The Vancouver Fully Charged Electric Show was one of North America's largest dedicated EV events — a room full of early adopters, engineers, and curious consumers who already knew what electric vehicles were. The challenge wasn't awareness. It was experience. Nissan needed a space that made people feel the brand before they ever touched the car.

Sunnii Studios was brought in by Prestige XM to lead the creative direction of Nissan's activation space — designing the spatial layout, visual motifs, signage system, and display screen graphics that would guide visitors through the ARIYA and LEAF showcase. Every decision was built around one objective: turn a trade show floor into a Nissan world.

Leads Generated — 169% above target

Year-over-year attendance growth

Total Attendees

Activation Results

269 5,000

90%

32,542

Product Samples Distributed

16,000+

Engagements

3,000

Coupons in commuter’s hands

Sunnii Studios was brought in by Prestige XM as the lead creative designer for this activation — responsible for the full visual environment from spatial layout to display screen graphics.

The 2024 Nissan Everything Electric Show drew 32,542 attendees across three days — a 90% increase from the previous year. The activation exceeded every target set: 269 leads generated against a goal of 100, and 472 handraisers captured against a goal of 100. A space designed to stop people. Numbers that proved it did.