Nissan Vancouver
Fully Charged Electric Show
CLIENT:
NISSANINDUSTRY:
AUTOMOTIVEYEAR:
2024SERVICES:
GRAPHIC DESIGN
SET DESIGN
KEY VISUALS
The Vancouver Fully Charged Electric Show was one of North America's largest dedicated EV events, a room full of early adopters, engineers, and curious consumers who already knew what electric vehicles were.
The challenge wasn't awareness. It was experience. Nissan needed a space that made people feel the brand before they ever touched the car.
Sunnii Studios was brought in by Prestige XM to lead the creative direction of Nissan's activation space, designing the spatial layout, visual motifs, signage system, and display screen graphics that would guide visitors through the ARIYA and LEAF showcase.
Every decision was built around one objective: turn a trade show floor into a Nissan world.
Activation Results
32,542
Total Attendees269
LEADS GENERATED: 94% ABOVE TARGET90%
YoY ATTENDENCE GROWTHSunnii Studios was brought in by Prestige XM as the lead creative designer for this activation, responsible for the full visual environment from spatial layout to display screen graphics.
The 2024 Nissan Everything Electric Show drew 32,542 attendees across three days, a 90% increase from the previous year.
The activation exceeded every target set: 269 leads generated against a goal of 100, and 472 hand raisers captured against a goal of 100. A space designed to stop people. Numbers that proved it did.
